Webinar

Promoting technical innovations to a targeted audience of R&D and formulation specialists in the food and beverage industry is not easily achieved.  One instrument that helps achieve a high level of engagement in this context is Webinars.

Through close collaboration with publisher William Reed Business Media (WRBM), we helped our customer Beneo put together a complete webinar package that included promotion in the run up to the event and the actual webinar production.

We secured audience registration for the webinar through advertising insertions prior to the broadcast date.  Leaning on WRBM’s online subscriber databases, the registration campaign generated qualified registrations and captured key data for Beneo’s marketing team.

During the broadcast, the webinar was recorded for users who missed the live event, allowing Beneo  to reap further interest well after the live version.

Data recorded all along the lifecycle of this webinar provided Beneo with quantitative and qualitative performance indicators as well as a list of leads for their sales team to pursue.

Click on the link below to access the Webinar recording.