Email broadcast

Eppendorf identified a use case to promote the use of their DASbox® Mini Bioreactor System through an Application Note.  We worked with their marketing team to scope the target audience.  After contacting a select list of publishers that matched the scope, we negotiated targeted delivery lists and set up exclusive direct emails to deliver Eppendorf’s message.

The series of direct emails exposed readers to the solution and funnelled them towards more information in the Application Note and throughout Eppendorf’s online product pages.

With the increased awareness and direct contacts from qualified readers, Eppendorf’s marketing team scored another successful MarComs operation.

Click on the button below to view the email in BioProcess International's online archive.