Portfolio

Promoting technical innovations to a targeted audience of R&D and formulation specialists in the food and beverage industry is not easily achieved.  One instrument that helps achieve a high level of engagement in this context is Webinars.

Through close collaboration with publisher William Reed Business Media (WRBM), we helped our customer Beneo put together a complete webinar package that included promotion in the run up to the event and the actual webinar production.

We secured audience registration for the webinar through advertising insertions prior to the broadcast date.  Leaning on WRBM’s online subscriber databases, the registration campaign generated qualified registrations and captured key data for Beneo’s marketing team.

During the broadcast, the webinar was recorded for users who missed the live event, allowing Beneo  to reap further interest well after the live version.

Data recorded all along the lifecycle of this webinar provided Beneo with quantitative and qualitative performance indicators as well as a list of leads for their sales team to pursue.

Click on the link below to access the Webinar.

30 years into the business of supplying high-quality botanicals to providers of health and wellness products, our customer Sabinsa realised that they were ahead of current consumer trends demanding transparency, ethical and sustainable commitments from product manufacturers.

Company founder Dr. Muhammed Majeed was visionary in understanding the capital importance of this commitment for the success of his business.

Sabinsa felt it was a strong argument to communicate towards their customer base to increase their confidence in partnering with Sabinsa for the years ahead.

We worked with Sabinsa’s marketing team to create an impactful press article ready to be disseminated across their network of preferred publications.  The format is a 6-page document explaining in detail the points Sabinsa puts forward to highlight their claim.

The result is a broadly disseminated message to their target audience along with an additional high-value content piece available for their ongoing PR and inbound marketing efforts.

Click on the link below to view the article.

Eppendorf identified a use case to promote the use of their DASbox® Mini Bioreactor System through an Application Note.  We worked with their marketing team to scope the target audience.  After contacting a select list of publishers that matched the scope, we negotiated targeted delivery lists and set up exclusive direct emails to deliver Eppendorf’s message.

The series of direct emails exposed readers to the solution and funnelled them towards more information in the Application Note and throughout Eppendorf’s online product pages.

With the increased awareness and direct contacts from qualified readers, Eppendorf’s marketing team scored another successful MarComs operation.

Click on the button below to view the email in BioProcess International's online archive.

One of the good reasons to go for a Print ad, is the advantage of the publisher’s qualified distribution list that ensures you are targeting the right audience.

We handled the negotiations with publishers to secure premium positions in topical issues for our customer Lallemand. The result is attention grabbing full page advertisements carrying the complete branding message they designed for their target readers.

Click on the link below to see an example

Our customer Eppendorf needed us to run a tactical lead generation programme. One of our trade media suppliers, SelectScience, proposed an innovative option to push Eppendorf’s message on their social media network. We saw this as an excellent opportunity to extend the campaign’s reach to audiences beyond the conventional Trade Media platforms in new contexts.

Click below to view the Twitter version of this campaign 

Launching a communication campaign on LinkedIn is not that easy. That’s why our customer Eurial I&N consulted us. 

Eurial I&N is a French specialty Ingredient and Nutrition supplier.

The first part of our mission was to launch their LinkedIn page which includes the “about us” section. In addition, we proposed a relevant list of featured groups that could drive interest for the customer’s organic content. We help them with content creation in English, in order to reach their global target audience. The mission included the creation and management of their content calendar to schedule the sponsored and organic content. The campaign performance is regularly monitored through monthly statistics reports, analytics and recommendations.

Click here to view the LinkedIn Showcase page 

Pfizer CentreOne needed to generate visits to their newly relaunched website. The agency ramarketing that takes care of Pfizer CentreOne’s marketing strategy entrusted us with the trade media advertising campaign. Our mission is to lead the negotiations with the publishers, program each publication and make sure that all publishers play their part by retrieving proofs of executions and performance statistics for each publication.

On this campaign, the client wanted to find a way to stand out, so with Contract Pharma, we proposed an eye catching banner that comes with an interactive page peeling feature.

Click here to view the banner 

It’s important for every company to make sure that the services they propose are perfectly clear and understood by the potential customer. Our customer ACG Capsules needed to refresh their audience with the facts and benefits of their range of vegetarian capsules. So we came up with a product relaunch exclusive direct mail that showcases the vegetarian capsule and gives you good reasons to select them as a first choice supplier.

Click here to view the mailshot